Category Archives: Technology

“Like” this hanger

Fashion has morphed over the years, once being made specifically for comfort and practicality. Now, calico dresses are gone, replaced with cotton tights, high heels, and sequined blouses. Clothes aren’t just a means to stay warm; they define our desired personality. Author Jay Bolter would characterize this shift as “remediation“, the process of a new invention replacing an older one.

Staying on top of the ever-evolving clothing industry is burdensome. We watch movies. We observe friends. We spend hours at the mall. But what if we could keep track of the upcoming trends by marrying social media with real life? Brazil has developed such a creation. They introduced a clothing hanger with a digital screen displaying the amount of likes that the garment receives on Facebook in real time.

Stores hoped that the innovative hangers would attract more sales; however, experts still remain skeptical. Krista Garcia, an analyst for eMarketer, reports: “There hasn’t really been research yet measuring the value of a ‘like’ in-store, since this is such a new area for marketing”. This viewpoint was further backed by a poll of 15,000 shoppers, all who were asked whether a high “like” count would influence their shopping. Of those people, 52% said that it wouldn’t. Another 23% declared that it would discourage them.

2014-12-05_1331The Facebook hanger may not have caught on yet, but it does prove that social media has an enormous impact on buying. Pinterest, Facebook, blogs and Twitter are just some of the many websites that lure Fashionistas to buy the latest products. A recent search has proven that businesses are rewarded with an average of $8 per ‘like’, and $14 for every share on Facebook.  Peer influence over social media may just revolutionize the clothing industry. With this invention, we may start to see a remediation in advertisement once again, this time focusing on blending social media with daily life.

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Day One: Tweeting Without Twitter?

Day One is a writing app that is identical to a journal. This is an interesting concept – you could have your own journal that can fit right into your pocket. Adding new entries is seamless and only requires the use of one button. Day One also makes logging information much more feasible.

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Another positive about the app is that every entry that is logged can be saved directly to a Dropbox account, making all of your information safe and secure. You can also password protect your posts as well as set reminders to use the app daily.

Day One is useful because it helps writers stay in a routine, keep their work safe, and always have their daily activities traveling with them in their pockets.

Bolter states the importance of remediation in “Writing as a Technology”. If he were to review this app, he would see that Day One remediates the paper and pencil journal, composition book, diary, as well as handwritten lists and logs that could get lost. He would note the ease of saving and accessing work from specific days of the year through Dropbox and the calendar feature.

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An article from lifehack,com states that Day One can also be used as a “private twitter” – this is very true! You can basically tweet about your day in the app, and the only person who will be able to see it will be yourself!

Day One is available for both iPhones and Macs.

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How one writing app plans to modernize publication

In the current state of ever-evolving technology, the modern writer needs to constantly be aware of the new modes of publishing. While some may mourn the loss of typewriters and pencils, the benefits surely outweigh the loss of more romantic ways of writing. One of them is easier access to publishing. As a timid writer, who’s perfection levels are bordering on OCD, I would never have the confidence to approach a publishing company about my work. Thanks to the internet and apps, now I don’t have to. I simply just publish my writing via revolutionary apps, such as Werdsmith, and watch as readers respond.

Werdsmith’s founder, Nathan Tesler, dreamed of an app that would enable any amateur writers to collaborate, write, and publish their work. A twenty-year-old Linguistics major, Tesler had no former knowledge about programing. However, that did not stop him in learning code and writing the app in three months. What began as a humble idea to allow him to jot ideas down and write on the go, has now transformed the writing industry. With about 100,000 users, it is modernizing the writer’s process to be more social and mobile. Tesler is hoping to link publishers with budding writers, in similar ways that Instagram has done for photographers.

In Werdsmith, a writer can play with several features. To begin, writers can jot down ideas on their home page. This is just to brainstorm; however, when they establish a goal, which is the amount of words they would like to accomplish in their piece, it becomes a projects. Just like the more well-known writing programs, Werdsmith has options to customize the font size and style.My personal favorite feature is the reminders. Writers can pick a time of day that they wish to write and, when that time comes, a bubble will appear on your phone to remind you. This presents the perfect remedy to the age-old problem of procrastination. If a writer is prompted to simply write one page a day for a year, they will accomplish three hundred and sixty-five pages per year.

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After creating an account with your email address, the writer is able to create a profile in which other writers can subscribe to their account and read their published work. In addition, a free account stores and backups the writing in the app.

Just by envisioning an app that allowed writers to connect in a new way, Tesler has created a fantastic tool for tearing down the limitations that writers face. Writing can now be mobile and collaborative, one more step in modernizing technology.

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What is Dating in 2014?

Sydney Weisser

Recently, new dating apps have begun to take over the dating world as we once knew it. Prior to technology, dating was a basic task. With the help of new technologies, the tables have turned in the dating world.

An application called Tinder, provides users with the opportunity to “like” members of their preferred gender. An article by Callum Borchers talks about a Tinder user named Daniel Alder-Golden. Borchers states how users like Alder-Golden are simply there to browse and flirt with people for a brief period of time. Little thought is put into actually meeting the people they match with.

The online dating industry seems to be exploding. The popularity of apps like Tinder are increasing daily. Borchers states that the goal of these applications is to make the experience quick and easy. It becomes casual enough that virtually anyone will want to participate. Efficiency and accessibility seems to be the common theme for technology users.

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Jay Wadhwandi, chief executive of Cambridge-based Singled Out, came up with a service in which women can find their matches after responding to a series of yes-or-no questions. Services like this can truly show how much the dating world has advanced. Prior to these apps, individuals had no other option but to interact with potential love interests in person. They were forced to get to know them on a personal level, by socializing.

By these services being free and simple to use, young people are a lot more compelled to try them out. It is clearly having an effect on the way that relationships work. The face-to-face interaction is diminishing, as mentioned before, most users have no intention of actually meeting their “matches” in person. People are granted the opportunity to again, shield themselves behind a screen. Sometimes gaining the confidence that they long for. Unfortunately, this allows people to alter their true personalities, giving their matches a false idea of the reality of the situation.

Technology brings opportunities- Always a good thing?

In Sherry’s Turkel’s  very interesting article”Who am We”, I found the most startling idea to be MUD’s. I’m a technological native and I never even knew such a thing existed. I played a lot of online games when I was a kid but I never really thought about it quite as deeply as the author of this article-who knew that I was actually participating in a worldwide communication revolution? Here I just thought I was having a blast playing a game! Games like WoW (World of Warcraft) and other mmorpg’s, (Massive multi-player online role playing games), in which millions of people around the world play and communicate together kind of remind me of the MUD’s…except, of course, they are not focused on sex and relationships.

I find the type of communication mention in the MUD’s to be quite creepy, if I’m being honest. Not that I want to sound judgmental, but I often question the direction technology is taking us. The fact that the computer can make people virtually faceless is pretty scary. I know a lot of people in MMorpg’s “virtually-cross dress” as many users did in the MUD. I’m not really sure what this signifies about our culture, but I think that the internet definitely affords people the opportunity to become someone else. I think that this is a deep seated desire in human nature and technology is making it easier and easier to achieve this. Another great thing (or not so great) about technology is that there is little to no repercussions. The married man in the article used the MUD’s to virtually have intercourse with other women. I’m not sure where the ethics lie in this issue.Again, though, I hate to sound judgmental. If both partners are fine with it in the marriage, I guess it’s not my, problem is it?  Regardless, new technology is definitely allowing us new opportunities-whether these are always good, as in the case of MUD”s, is up for debate. Take a look at Sherry Turkel’s article for yourself (hyper-linked at the top)  and-see what you think about this.  Maybe I’m just being old fashioned.

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